Custom Shopify Plus theme, native Payfast + Yoco, AI product recommendations and a re-thought checkout — same traffic, 38% more revenue.
NorthStar's previous Shopify theme was a generic install. Slow Largest Contentful Paint, broken mobile cart UX, no on-site search worth using, and a Stripe-only checkout that didn't work for the 70% of SA buyers who pay via Payfast or Yoco.
Six-week rebuild on Shopify Plus. Custom theme (Liquid + Tailwind), Payfast and Yoco native checkouts as defaults with Stripe for cross-border. AI recommendation engine tuned on the South African catalogue. Search powered by Algolia with synonyms for local lingo.
LCP went from 4.1s to 1.6s. Mobile conversion lifted 38% in the first month. Cart abandonment dropped from 71% to 49%. The AI recommender now drives 14% of revenue.
Tell us what you're up against. If we can help, we'll come back with honest scope, timeline and pricing. If we can't, we'll tell you who can.