Submission, ASO, screenshots, metadata, review responses, store-policy compliance — done by people who've shipped to both stores 30+ times. No three-week rejection cycles, no missed launch dates, no scrambling for an icon at 11pm.
App-store launch is the easiest part of mobile to underestimate. It's where most teams spend an unexpected month — usually right at the end, when momentum should be peaking.
Apple's review team is strict and specific. Missing privacy nutrition labels, third-party login without "Sign in with Apple", vague metadata, payment links outside IAP, demo account credentials missing — any one of these gets a rejection. Each rejection burns ~3 days. Three rejections and your launch date is fiction.
The app is up. App Store search returns nothing. Play Store puts you on page 8. Why? Title doesn't contain searchable keywords. Subtitle is wasted. Description doesn't include the terms your customers actually use. No localised SA listing. App Store Optimisation (ASO) was never done.
Most screenshots are literal screenshots of the app. The pros pair them with captions, frame them with brand-graphic backgrounds, and use the first 3 (the only ones shown without scrolling) to sell the value, not show the UI. The difference: 2–3× higher install-conversion from the listing.
Early reviews disproportionately weight your store rating. A bad review with no response signals to the next 100 readers that you don't care. A 6-hour public response that addresses the issue, acknowledges the concern, and offers a path forward turns it into a 4-star future review more often than you'd think.
We run two store-specific checklists before submitting — one for Apple, one for Google. Each is 25+ items. If any item fails, we fix before submission. First-try approval rate: 93%.
Submission gets your app live. ASO gets it downloaded. We tune the visible store fields the way an SEO would tune a landing page — every word does work.
App-Store and Play-Store ranking algorithms reward apps that match user search intent, look credible at first glance, and convert listing views into installs. We optimise every field you can edit — title, subtitle, keyword field, description, screenshots, video preview, ratings response strategy.
We start with keyword research (what SA users actually type), then write copy around it, then build screenshots that close the deal. Every element measured, every choice intentional.
Apple publishes ~30% rejection rate on first submission. The same 9 issues account for the bulk of them. We pre-check every one before submission.
Any app that uses third-party login (Google, Facebook) must also offer Sign in with Apple — and it must be visually equal-or-better.
"The best app for X" / "Powered by AI" / "Revolutionary new way to…" — Apple rejects marketing puffery in descriptions.
Linking to a website to subscribe (to bypass IAP) is a known Apple no — even with a "Reader app" designation, it's narrow.
Apple's review team needs to log in. Missing credentials, expired demo accounts, or login that doesn't work = automatic rejection.
Apple's static analyser checks your code for data-collection patterns. If your privacy labels say "no data collected" and Sentry phones home — rejection.
iOS shows a system prompt for permissions (camera, location, contacts) with a string you wrote. Vague strings get rejected.
Apple's review team uses the app. A crash on first launch or first action = rejection.
If you ship with location permission requested but never use location — rejection.
Screenshots showing third-party logos (FNB, Capitec, even Stripe) need permission. Apple checks.
Listings live, store accounts under your ownership, source files for every asset, response playbook for the first 30 days of reviews.
App live on App Store and/or Play Store under your developer accounts. Fully populated metadata, screenshots, videos, support URLs.
5–8 screenshots per device class, designed in Figma with brand frames + captions. Editable source files included for future updates.
Keyword-research report, competitor matrix, ASO scorecard, ranked-fix list, and a tracker for monthly ranking + conversion check-ins.
Tone-of-voice guide, ready templates for common complaints, escalation rules, and the first 30 days of reviews handled by us at no extra cost.
EAS / Codemagic / Fastlane CI/CD set up for future versions — one-button release flow so your team ships updates without us.
Loom videos walking your team through Store Connect / Play Console — new versions, A/B test setup, ASO tuning, review responses.
From "the app build is done" to "live in stores" in 5–10 working days. We can compress to 3–5 days for time-critical launches at +30%.
Audit the build, set up store accounts (or take over yours), DUNS, tax forms.
Day 1Keyword research, copy, screenshot design, app preview videos.
Day 2–4Run 52-point checklist, fix any issues with the dev team.
Day 4–5Submit to both stores, monitor review queues, respond instantly to clarifications.
Day 5–8Phased rollout, ratings monitoring, first 30 days of review responses included.
Day 8–10Indicative metrics across SA launch engagements, measured 30 days post-launch. Numbers depend on category, budget, and product — but these are the bands we routinely land in.
Pricing assumes you already have a built app. Prices include first-30-days review response. 50% on signature, 50% on live.
Honest answers about review timing, store-account ownership, ASO ROI, and what happens if you get rejected anyway.
Send us your build (or just describe it) and target launch date. We'll come back with a 20-minute launch-readiness call, a recommended tier, and an indicative timeline.