A content factory trained on your brand voice — drafting blog posts, social, ad copy, email and product descriptions across every channel you ship on. With a human-in-the-loop approval flow so nothing weird leaves the building.
SA marketing teams are smaller and more stretched than anywhere else we work. Every team we audit has the same four bottlenecks.
One person writes everything. They go on leave. The calendar dies. The blog hasn't published since March. You've been "about to hire" for 8 months.
Three writers, three vibes. The LinkedIn post sounds like a sales pitch, the blog like a research paper, the IG caption like a fever dream. Your brand has multiple personalities.
Your CRM has 14,000 contacts. Your newsletter goes to all of them, same copy, same time, same offer. Personalisation = "Hi {{first_name}}".
You write one version. You ship it. You hope. No A/B, no variant, no learning. Six months later you can't say what works.
The same trained model writes for every surface — so a Friday LinkedIn post sounds like the Tuesday newsletter sounds like the Sunday ad. Cohesion at scale.
SEO-tuned 800–1,500 word articles with H2/H3 structure, meta tags, internal links and an FAQ block — drafted from a brief or a topic.
LinkedIn, X, Instagram, Facebook — each platform gets its native format (LI hooks, X threads, IG captions). Multiple variants per topic for A/B.
Newsletters, drip sequences, win-back flows, promos. Segment-aware subject lines, body copy, CTAs. Multi-variant generation built-in.
Google Ads (RSA + Performance Max assets), Meta (5 headline + 5 body variants), LinkedIn Ads. Word-count-aware, A/B-ready, brand-checked.
Bulk-write 500–5,000 SKU descriptions for your e-com store. Shopify, Woo, Magento — pulled, written, pushed back as drafts.
Title tags, meta descriptions, OG cards, schema.org JSON-LD for every page. Variant-tested for CTR in Search Console.
Short-form, opt-in respectful, link-shortened. Birthday, abandoned-cart, payment-reminder, NPS flows. POPIA-compliant.
Hero copy, sub-heads, body sections, CTA buttons — multiple variants per audience segment. Plug into your A/B tool.
Generic AI writes generic content. Sitect's content engine starts with a brand voice fingerprint — captured from your existing best writing, then tuned per channel. Every output checked against the fingerprint before it ships.
Drafted, approved, scheduled and published to every surface your customers are on. One source of truth — no copying between tools.
This is a real example from a Sitect-built content engine for a Pretoria-based legal-tech startup. One paragraph of brief → 5 native, brand-consistent outputs in under 60 seconds.
We just shipped automated will-drafting for South African families. R899 flat fee. Built with AI but every draft reviewed by our admitted attorney.
Key benefit: most people delay wills because lawyers are expensive. We make it cheap and dignified.
Five stages from a one-paragraph brief to scheduled, brand-checked posts across every channel — with humans-in-the-loop where it matters.
The brand voice fingerprint, the prompts, the workflows — all stored in plain-text registries your team can edit without a developer.
Trained on 50–100 of your existing best pieces. Tone axes, channel adaptations, always/never word lists. Lives in a JSON file your team can edit.
The core engine. POST /generate with a brief and a channel, get back N variants with brand scores. Yours, in your infra.
Web UI where your marketing team plans, drafts, reviews and approves. Slack notifications for pending approvals.
LinkedIn, Buffer / Hootsuite, Klaviyo / Mailchimp, your CMS, Google Ads — whichever 3–5 you ship to today. OAuth + token-vault wired.
Every output is a set of variants — different hooks, different CTAs, different angles. Plug into your A/B tool, learn what works.
Post performance (opens, clicks, engagement) pulled back from your channel tools. Top-performing patterns reinforced in the next draft.
The first piece of content ships in week 2. Week 3 is about refining the voice fingerprint based on real reactions.
You send 50–100 of your best existing content. We build the brand voice fingerprint, you sign off.
OAuth connect to your social, email and CMS tools. Test publish on each. Configure approval rules per channel.
Run a real content week through the pipeline. Approve / edit / re-draft. Tune the prompts.
Full launch. 2hr training for your marketing team. 60 days of weekly tuning included.
Median results across our deployed content pipelines. Your numbers will be yours — these are the order-of-magnitude bracket.
Build fee is fixed in writing. Variable cost = LLM tokens (~R0.50–R3 per generated piece) billed direct to your provider. No per-post platform fee.
If yours isn't here, send a sample of your existing content — we'll come back with 3 brand-matched drafts in 48h. No sales call.
Drop 10 of your best existing posts into our form. Within 48 hours we'll send back 20 fresh drafts in your voice — across 4 channels — plus a brand-voice fingerprint document you can keep, even if you don't hire us. No sales pitch.